IndieCommerce

After seeing average daily sales slowly decrease over the past month, this week’s sales revenue increased by 5.34 percent. 

Despite some decreases, the number of online customers completing purchases on IndieCommerce and IndieLite websites continues to be very high. 

The number of online customers completing purchases on IndieCommerce and IndieLite websites continues to be very high. 

The number of online customers completing purchases on IndieCommerce and IndieLite websites continues to be very high. 

Although online traffic was down, customers that visited IndieCommerce and IndieLite websites last week were highly motivated to complete an online purchase. 

Booksellers can sign up now for virtual one-on-ones with members of ABA’s IndieCommerce team, open to current IndieCommerce and IndieLite members as well as to non-members.

In addition to a consistent conversion rate over the past week, stores that are open to customers on the weekends have reported an increase in in-store sales on Saturdays and Sundays.

Booksellers are encouraged to sign up for virtual one-on-ones with members of ABA’s IndieCommerce team, open to current IndieCommerce and IndieLite members as well as to non-members.

The drop in the conversion rate as well as the simultaneous drop in traffic may indicate that another shift in consumer behavior is occurring.

The most recent email from the IndieCommerce team shares instructions for what information to include in a refund request, which will help ABA expedite these requests.