Crossover Books for In-betweeners

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Tuesday, June 23, 2020 9:00 AM to 10:00 AM EDT

Who hasn’t heard the phrase “My child is a very advanced reader”? Let’s be honest: in most cases, it’s not true. But there are times when it is, and a pre-tween or early tween desperately needs a book that will challenge them and deliver content that is appropriate. This session will explore how to research, market, and display books that deliver a challenging read but are parent-approved.

About ABA

American Booksellers Association is a national trade association that supports and advocates for the success of independent bookstores. We provide members with education, networking opportunities, advocacy, resources, and technology. In turn our members support local schools through book fairs, donations and author visits; promote literacy; provide inclusive community centers; connect readers and books; add character to neighborhoods; champion and center diverse and new voices; and contribute to the local economy. We feel honored to support them in their work.

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