Your Bookstore's Digital Footprint: Google Analytics for Booksellers

Your Bookstore's Digital Footprint: Google Analytics for Booksellers (February 24, 2025)
Google Analytics is a great tool to help you track and analyze your bookstore’s online success. This session will teach you the essentials of Google Analytics, focusing on interpreting key metrics, understanding customer behavior, and making data-driven decisions to boost sales and engagement. Whether you’re new to Google Analytics or looking for ways to expand your knowledge, this session will enhance your bookstore’s digital strategy.
Files & Links
Speakers
Phillip Davies, American Booksellers Association - White Plains, NY

Laura Nguyen, Career Break Compass (The Collective Book Studio)

Zachary Matelski, McLean and Eakin Booksellers - Petoskey, MI
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Your Bookstore's Digital Footprint: Google Analytics for Booksellers

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