Marketing Metrics Masterclass: Driving Growth and Engagement in Your Bookstore

Marketing Metrics Masterclass: Driving Growth and Engagement in Your Bookstore (February 26, 2025)
How do you know if your marketing campaigns and initiative are effectively reaching your customers? This workshop will teach you key metrics and performance indicators to analyze to effectively measure the impact of your marketing efforts. You’ll gain actionable strategies for refining your metrics to achieve results that drive bookstore growth and customer engagement.
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Speakers
Talia Whyte, Rozzie Bound Books - Boston, MA

Ashley Mireles-Guerrero, Judging by the Cover: A Bookstore - Fresno, CA

Sarah Arnold, Parnassus Books - Nashville, TN

Kassie King, The Novel Neighbor - St. Louis, MO
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Marketing Metrics Masterclass: Driving Growth and Engagement in Your Bookstore

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