Published on the American Booksellers Association (https://staging.bookweb.org)

Home > Expanding the YA Audience — How to Sell YA to Adults

Expanding the YA Audience — How to Sell YA to Adults

Wednesday, June 20, 2018 2:45 PM to 3:45 PM EDT
Grand Chenier

Young adult books are consistently growing in sales, but who’s actually reading YA? Adults have been reading YA for years, and oftentimes in secret. Booksellers with a burning passion for young adult books will reveal their best-kept secrets on how to remove the stigma surrounding young adult books for older readers and successfully display, discuss, and hand-sell YA to the adult reader.


Source URL:https://staging.bookweb.org/expanding-ya-audience-%E2%80%94-how-sell-ya-adults