Take your store out on the road with a pop-up shop. Whether you’re popping up for a book fair, farmer’s market, or off-site event, the ability to be mobile can increase sales and expand a store’s reach by introducing its brand to new customers in unexpected places. A panel of booksellers who have the pop-up know-how will share the ins and outs of managing staff, cash flow, and inventory planning and maintenance, and offer tips they wish they’d known before heading out of the store.