The first Marketing Meetup of 2022, held on January 6, featured a discussion of the marketing tips that worked for booksellers in 2021. Watch the recording on BookWeb.org [4].

Try some of these tips in the new year:

• Change up your email strategy! Use targeted lists [5] to increase engagement and conversion rates. And, link to your website to drive traffic there. 
• Use Edelweiss360 [6] to simplify the e-newsletter process and create target lists to reach customers based on past purchases.
• Promote shopping online via your e-commerce website or Bookshop.org storefront [7].
• Coordinate with other local stores to hold a bookstore tour, and create fun merch to promote the event. Add an incentive for visitors to share online, like a hashtag or a contest.
• Consider paid advertising opportunities [8] on social media and radio based on your customer base.