Publicity, Social Media & Co-op

• Donut Press Release [3] (DOC)
• Sample Social Media Posts [4] (PDF)  
• FWL Co-Op Policy (PDF)
• FWL 2025 Social Media Images (ZIP)

Promotional Identifier

• Promotional Identifier (JPG)
• Promotional Identifier [5] (PDF)
• Promotional Identifier Usage Guidelines [6] (PDF)

Promotional Identifier Usage Guidelines:
This Find Waldo Local low-resolution promotional identifier is for online use only. The image must be used in its entirety. No cropping or changes to the image are permitted. If you require a high-resolution image for promotional printing purposes or printed publicity, please send an e-mail to permissions@candlewick.com [7] that includes your name, the name and location of your store, and a brief description of how you wish to use the image, including the anticipated number of promotional pieces you plan to print and a description of how they will be distributed. If a local media outlet would like to use the image, please have them send an e-mail to permissions@candlewick.com [7] that includes contact information, a brief description, and the anticipated run date. Please note that no permission will be granted for use of Waldo imagery on items that will be sold, any type of food item, or other merchandise of any kind (such as T-shirts). This also applies to any items being created for promotional use or giveaways. Additionally, the promotional identifier must be used as is and no permission will be granted for use where any Waldo image is manipulated in any way.

Reproducibles

• Find Waldo Local Stampcard [8] (PDF) 
• Editable Find Waldo Stampcard [9](Google Doc)
• Party Poster [10] (PDF)  
• $1-Off Waldo Book Coupon [11] (PDF)  
• Bag Stuffer [12] (PDF) 
• Waldo Standee [13] (PDF)  
• Standard-Size Photo Frame [14] (PDF)  
• Large-Size Photo Frame [15](PDF)  

For Participating Merchants

• Merchant Pitch Letter [16] (DOC)  
• Instructions for Participating Businesses [17] (DOC)  

Party Activity Kit

• FWL 25 Party Tips [18] (PDF)  
• FWL 25 Activity Kit Full-Color [19] (PDF)  
• FWL 25 Activity Kit B&W [20] (PDF)

Waldo Appearance Guidelines

• Waldo Appearance Guidelines [21] (PDF)