Developed for author guests at Winter Institute, this lunch panel features booksellers who have formulated best practices for creating events that benefits both store and author. This session will cover a number of issues, from author publicity to dealing with pre-event nerves. Panelists: Nina Barrett, Bookends & Beginnings (Evanston, IL), Linda Kass, Gramercy Books (Bexley, OH), Susan Hans O'Connor, Penguin Bookshop (Sewickley, PA), Joan Trygg, Red Balloon Bookshop (St. Paul, MN), Alex George, Skylark Bookshop (Columbia, MO)