Marketing is absolutely necessary for a business to be successful, and even more important for small, independent businesses. Without thoughtful marketing, your store may only be recommended a few times by people who happen to find you — but that’s it; there’s no real customer growth. In this session, you’ll hear from four guest speakers from small bookstores, who will share what works for their stores in a variety of marketing areas, including social media, newsletters, events, and general marketing.