On Demand Education Sessions

The Top 10 Things to Know About: Managing Cash Flow,” which features ABA CFO PK Sindwani.

During this session, Jorge Portillo, Client Success Manager and Donna Kumar, Technical Customer Success Manager at Eventbrite will provide updates on recent changes to Eventbrite and some really useful tools that will soon be available.

This session follows the format of an Open Forum: the opinions expressed are those of the individual participants, not of the ABA. Information discussed is reflective of the time of the recording. Please see the most recent coffee break and/or the daily email update for the most current information.

Bookseller guest speakers share their best suggestions and ideas on Holiday Marketing for the coming season. 

This Coffee Break has been reprogrammed to focus on Monthly Buying. A panel of guest speakers will speak to the process of buying monthly v. seasonally and will answer questions from attendees.

For more information on buying monthly: https://www.bookweb.org/publisher-special-offers-miscellaneous

Romance novels offer a happy ending usually accompanied by warm fuzzy feelings, and, to a point, predictability. During these uncertain times, is it any surprise that more readers are seeking the comfort romance books provide? In this session, booksellers will hear from several guest speakers on a bevy of topics such as marketing romance books, who the romance reader is, who might be a romance reader, what a store is missing out on by not selling romance books, what type of events can be created, and more.

This session follows the format of an Open Forum: the opinions expressed are those of the individual participants, not of the ABA. Information discussed is reflective of the time of the recording. Please see the most recent coffee break and/or the daily email update for the most current information.

As virtual events become increasingly important, good information about hosting options is increasingly important. During this session Steve Fisher, Crowdcast Specialist and a general fan of indie bookstores, provides a brief demonstration of how to create an event through Crowdcast and answer questions regarding the platform. 

This Coffee Break has been programmed to focus on wage and labor requirements for bookstores as some states place COVID-19-related quarantine mandates on people entering from out-of-state. Guest speakers will include Tom Jardim and Scott Salmon, experts in employment and labor law from the law firm Jardim, Meisner & Susser, P.C, and Stephanie Steinberg, human resources director at Hachette Book Group.

During this session, Alana Haley of Schuler Books & Nicola's Books and Caitlin Marsh of Brilliant Books will speak to their use of paid advertising options through Facebook, such as Facebook Ads and Boosts. In addition, Cassandra Cross and Jordan Brannon of Coalition Technologies will also be offering further advice and tips on Pay-Per-Click advertising.

This session follows the format of an Open Forum: the opinions expressed are those of the individual participants, not of the ABA. Information discussed is reflective of the time of the recording. Please see the most recent coffee break and/or the daily email update for the most current information.

This session follows the format of an Open Forum: the opinions expressed are those of the individual participants, not of the ABA. Information discussed is reflective of the time of the recording. Please see the most recent coffee break and/or the daily email update for the most current information.

Author of Zoom for Dummies Phil Simon provides his expert advice on Zoom including best practices, tips, and answers to some commonly asked questions. 

This Coffee Break has been reprogrammed to focus on IndieCommerce and IndieLite, ABA’s e-commerce platforms for bookstores. For this special session, ABA IndieCommerce Director Phil Davies and Senior Manager Geetha Nathan will be available to discuss the IndieCommerce/IndieLite services and answer questions pertaining to the two. Booksellers currently using either of the services and booksellers interested in either service are encouraged to come prepared with questions.

This session follows the format of an Open Forum: the opinions expressed are those of the individual participants, not of the ABA. Information discussed is reflective of the time of the recording. Please see the most recent coffee break and/or the daily email update for the most current information.

Publisher presentations of upcoming Fall 2020 and Winter 2020-20201 titles as presented at Virtual Children's Institute in combinations of 4-5 different publishers per session room. Publishers in this video: Abrams, Sourcebooks, Macmillan, Consortium. Rep Picks packets of title information are available for download here:  https://www.bookweb.org/virtual-ci8-rep-picks-packets.

This session follows the format of an Open Forum: the opinions expressed are those of the individual participants, not of the ABA. Information discussed is reflective of the time of the recording. Please see the most recent coffee break and/or the daily email update for the most current information.

Marketing is absolutely necessary for a business to be successful, and even more important for small, independent businesses. Without thoughtful marketing, your store may only be recommended a few times by people who happen to find you — but that’s it; there’s no real customer growth. In this session, you’ll hear from ​six guest speakers from small bookstores, who will share what works for their stores in a variety of marketing areas, including social media, newsletters, events, and general marketing.

This is a special session of the ABA’s Coffee Break series that features ABA CFO PK Sindwani answering finance questions and also includes an Open Forum. The opinions expressed are those of the individual participants, not of the ABA. Information discussed is reflective of the time of the recording. Please see the most recent coffee break and/or the daily email update for the most current information.

This session follows the format of an Open Forum: the opinions expressed are those of the individual participants, not of the ABA. Information discussed is reflective of the time of the recording. Please see the most recent coffee break and/or the daily email update for the most current information.

ABA is revisiting the topic of "Marketing Your Store to a School" with a focus on what needs to change as businesses are in various states of operation and events are taking place virtually instead of in-person. Booksellers will hear about the changes bookseller panelists have made or are considering making and get fresh points of view from booksellers just beginning the process.

Guest Speakers include:
Cathy Berner, Blue Willow Bookshop, Houston, Texas
Stephanie Heinz, Print: A Bookstore, Portland, Maine
Jamie Anderson, Duck’s Cottage, Duck, North Carolina
Emily Woods, McNally Jackson, New York City, New York
Kathy Burnette, The Brain Lair, South Bend, Indiana
Suzi Hough, Hicklebee’s, San Jose, California

This session follows the format of an Open Forum: the opinions expressed are those of the individual participants, not of the ABA. Information discussed is reflective of the time of the recording. Please see the most recent coffee break and/or the daily email update for the most current information.

This session follows the format of an Open Forum: the opinions expressed are those of the individual participants, not of the ABA. Information discussed is reflective of the time of the recording. Please see the most recent coffee break and/or the daily email update for the most current information.

This session follows the format of an Open Forum: the opinions expressed are those of the individual participants, not of the ABA. Information discussed is reflective of the time of the recording. Please see the most recent coffee break and/or the daily email update for the most current information.

“How to Make Friends and Influence Purchases: Digital Marketing’s Self-Help Guide to Customer Retention.”

For Part 2 on Retaining New Customers, Jordan Brannon and Cass Cross of Coalition Technologies will return to discuss how to maximize the value of each new visitor to your site through social media marketing, retargeting, paid advertising, and more. 

This session follows the format of an Open Forum: the opinions expressed are those of the individual participants, not of the ABA. Information discussed is reflective of the time of the recording. Please see the most recent coffee break and/or the daily email update for the most current information.

This session follows the format of an Open Forum: the opinions expressed are those of the individual participants, not of the ABA. Information discussed is reflective of the time of the recording. Please see the most recent coffee break and/or the daily email update for the most current information.

This session follows the format of an Open Forum: the opinions expressed are those of the individual participants, not of the ABA. Information discussed is reflective of the time of the recording. Please see the most recent coffee break and/or the daily email update for the most current information.

This session follows the format of an Open Forum: the opinions expressed are those of the individual participants, not of the ABA. Information discussed is reflective of the time of the recording. Please see the most recent coffee break and/or the daily email update for the most current information.

This session follows the format of an Open Forum: the opinions expressed are those of the individual participants, not of the ABA. Information discussed is reflective of the time of the recording. Please see the most recent coffee break and/or the daily email update for the most current information.

This session follows the format of an Open Forum: the opinions expressed are those of the individual participants, not of the ABA. Information discussed is reflective of the time of the recording. Please see the most recent coffee break and/or the daily email update for the most current information.

This session looks at services and tools that are helping booksellers manage the new ways of doing business that many are having to adjust to.

Guest speakers include:

Broche Fabian of River Dog Book Co., Portland, Oregon
Ariana Paliobagis of Country Bookshelf, Bozeman, Montana
Bryan Loar of Cover to Cover Children’s Books, Columbus, Ohio
Dave Lucey of Page 158 Books, Wake Forest, North Carolina

This session follows the format of an Open Forum: the opinions expressed are those of the individual participants, not of the ABA. Information discussed is reflective of the time of the recording. Please see the most recent coffee break and/or the daily email update for the most current information.

This session follows the format of an Open Forum: the opinions expressed are those of the individual participants, not of the ABA. Information discussed is reflective of the time of the recording. Please see the most recent coffee break and/or the daily email update for the most current information.

For the first in this two-part session, Jordan Brannon of Coalition Technologies will offer expert guidance on retaining new customers, as stores are seeing an increase in online sales.

This session follows the format of an Open Forum: the opinions expressed are those of the individual participants, not of the ABA. Information discussed is reflective of the time of the recording. Please see the most recent coffee break and/or the daily email update for the most current information.

This session follows the format of an Open Forum: the opinions expressed are those of the individual participants, not of the ABA. Information discussed is reflective of the time of the recording. Please see the most recent coffee break and/or the daily email update for the most current information.

With readers staying home and bookstores in various states of closure due to COVID-19, virtual events are quickly becoming one of the main ways bookstores are keeping their connection with customers and the local community. The publisher panelists in this session will share what online platforms they are using, any tips/tricks/best practices they have come up with, what types of events are being held, how they are deciding whether to ticket or offer free events, what they are contributing to bundles, and how they work with the bookstores and the platforms they are using.

Guest speakers will include:

• Melissa Campion of Macmillan
• Lara Phan of Penguin Random House
• Taryn Roeder of Houghton Mifflin Harcourt
• Karen Torres of Hachette Book Group

This session follows the format of an Open Forum: the opinions expressed are those of the individual participants, not of the ABA. Information discussed is reflective of the time of the recording. Please see the most recent coffee break and/or the daily email update for the most current information.

This video has been edited from the original recording due to an unfortunate zoom-bombing incident. 

With readers staying home and bookstores in various states of closure, staying connected with customers and your community is becoming vitally important. Virtual events are quickly becoming one of the main ways to keep that connection. In this session you'll hear from 4 guest speakers who have held virtual events recently, using different platforms with tips and recommendations for all.  

Guest speakers include:

• Liz Decker of Caprichos Books in Bel Air, Maryland
• Kimberly McNamara of Read It Again in Suwanee, Georgia
• Cassie Riva of An Unlikely Story in Plainville, Massachusetts
• Roseann Backlin of Love’s Sweet Arrow in Tinley Park, Illinois